Goodwin has six points which he said applied to each music video and they were: Music to Visuals, Lyrics to Visuals, Voyeurism, Genre Characteristics, Intertextuality and Selling the Artist. We kept to some of these conventions whilst challenging others to enhance our piece and to make it more interesting.
- Music to visuals- we clear had this point in our video as we used cuts and changes on the beat of the music so it was able to flow. We also had shots Goodwins of instruments such as the guitars and the band playing the instruments.
- Lyrics to visuals- we also followed this point as we had the band holding up pieces of paper which had the lyrics written on such as 'I am liberty' and 'Sold my soul', which we thought was a new way of seeing the lyrics and would add to our music video. We also had they same thing on the Digipak but we changed the words on the paper to the words of the title of the song "No looking back' because it went with our piece and gave hints to the audience.
- Genre Characteristics- I would say we followed most of the 'Rock/Punk' genre characteristics of our song as it was a quick beat song with those kind of lyrics, we did follow these characteristics with there being a band with the kind of instruments you would find normally and also Will was dressed as a punk which enhanced his character but also went with the song. But in some ways we challenged this point as not many bands with kind of music have a music video with a clear narrative and with minimal chaos and violence. But overall we did conform to these genre characteristics as we used close up lip-syncs where ever we could which we believed sold the artist as it was his face the audience would remember
- Vouryeurism-We did not follow Goodwin on his point of Voyeurism because we felt it added nothing to our piece. It would not have gone with either the genre, the music or the lyrics
- Intertextuality- This was a good point which we tried to use by challenging in our music video but using in our Digipak and Magazine advertisement. There are no references to other media institutions throughout our music video as we tried to keep our 80's theme and to let this things be seen would have ruined the feel and environment we tried to create for the music. But with the other products we used it to our advantage because we used symbols such as the 'Universal' and 'NME' logo to promote our product with these respected institutions.
2. How effective is the combination of your main product and ancilliary texts?
As a group we all decided to not just to use cuts and other editing techniques to make our package special but we decided to use the technology to make it a film from the 80's but changing the colour and tint of the film to sepia which gave it an old look. Our inspiration was from a film of the internet of the falklands war coverage where the footage is discoloured. We also used this on our Magazine advertisement with all the band members on the picture with the sepia filter. All together they do work perfectly together because they may seem bland at first but the use of colour does create some interest as it is not used today for professional films. They all show pictures of Will the main artist and the band as well, which clear shows how we are trying to sell the artist which altogether we think we have done. With the sepia filter we thought it would give an edge to our products as they look different to normal footage and also go along with the characters narrative as Will as a punk rocker and Ollie ad an 80's cop. Altogether as a combination they work very well as they give a balance of our main 80's theme and realistic pictures of the band without the filter giving a personal feel.
3. What have you learnt from your audience feedback?
Class Feedback- The majority of the class liked our piece but some said the shots were to 'shaky' but we liked the way it was because it did connect with the genre characteristics of being a punk/rocker. They also commented on the colouring which responded to by adding the sepia filter. They also said there was a shot of a modern car which did not link with our 80's theme so we responded by having more cuts around that area to have it taken out which we did achieve to the best of our ability.
Andrea Feedback- She commented on how our narrative was did make sense but it did not flow as well. So we changed where some clips were by rearranging so that it was in the order of narrative, lip-sync and back to the narrative to make it all parallel.
4. How did you use new media technologies in the construction and research, planning and evaluation stages.
We used a number of different media technologies during the whole process of creating our media products. We used Final Cut to edit all our music video. Once we had roughly edited the video to make sure we had each clip in the right place with the right timing we tried out some effects to try and make the video look more professional and visually interesting. We added some fades to some of the clips to try and make them run smoother to fit with the timings. Also, we put more than one piece of footage on a clip to make a change in the video so people don’t watch the same continuous pattern of footage. Doing this helped liven up the video so there was variety in what people watch. We used the speed control on final cut to speed up some of the footage in some areas to give the video an upbeat and rapid feel which is usual in an indie/rock themed song. Also, in final cut we used a colour change effect so we could have the footage in sepia to give the footage an indie feel and rock atmosphere. We used Photoshop on the construction of our digi pack and magazine advert. Firstly, for the pictures of the main artist on these products we used close ups of Will and the band from the video to give taste of the video.
We used blogger to record all our research, ideas, inspirations, etc which allowed us to blog to keep track of our development and to communicate all the ideas we had with our research. This became very useful because it helped us when it came to editing our video as well. For example, on the blog we posted things like our storyboard, call lists and shot lists which helped when we came to edit because we were able to organise our shots in to the right order so it made it simpler when we came to filming. We posted all the feedback we given too, so we could check back and see ways to help improve our products and see what people liked and didn’t agree on. We posted a few videos and screen shots of music videos that we then analysed on the blog which helped us research ideas and how to evaluate videos so we could take them into consideration for our video